Wednesday, November 9, 2011

How Background Music Enhances Media Projects

 Whether you are watching a movie, riding in an elevator, listening to a commercial on the radio, or simply shopping, you will find that there is always some kind of background music playing. You may not even be aware of it, but it is there and it sets a mood. In a movie, it becomes a part of your experience. You grip your seat as you feel the tension building. The excitement makes your heart race. You feel the sadness and are moved to tears. In an elevator, background music may comfort and soothe you, or it may help you to relax and slow down a little. When background music is playing during a commercial on the radio or television, you may be more inclined to pay attention to the advertisement. You may even find the ad more appealing. All along, it is the background music that is influencing how you hear, feel, see and experience an event.

You shop for clothing or groceries and the background music often sets the pace. Studies have found that consumers are more likely to take their time shopping when the background music is at a slower, more even tempo, and they are likely to feel more rushed and hurried when the background music is at a faster tempo.

We may not ever really think about it and how it influences us, but background music is all around us. We hear it every day whether at work or home. It affects our experience and has a subtle influence on how we feel, think, or act. Today there are countless opportunities for us to use background music in our media projects. It adds another dimension to anything we do from our own home videos to web sites. The possibilities are endless for us to take advantage of this remarkable way of adding life and energy to all of our media projects!

Copyright © 2011 All Rights Reserved.
How Background Music Enhances Media Projects by Krystal Kuehn

It occurred to me by intuition, and music was the driving force behind that intuition. My discovery was the result of musical perception. (When asked about his theory of relativity) ~Albert Einstein

Music is a higher revelation than all wisdom and philosphy. Music is the electrical soil in which the spirit lives, thinks and invents. ~ Ludwig van Beethoven

Joy, sorrow, tears, lamentation, laughter — to all these music gives voice, but in such a way that we are transported from the world of unrest to a world of peace, and see reality in a new way, as if we were sitting by a mountain lake and contemplating hills and woods and clouds in the tranquil and fathomless water. ~Albert Schweitzer

Where words fail, music speaks. ~Hans Christian Anderson provides royalty free music for all media project needs including background music, music for video, music for movie, web sites, slideshows, video games, powerpoint and more. Visit to listen to samples of original background music now.
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